Monthly Archives: June 2014

Trying to get tipped

Malcolm Gladwell in his bestseller “The Tipping Point” talks about the phenomenon of what many people call ‘going viral’. Essentially he talks about the underlying theories of what makes a trend, book, video or other product go from a very limited number of consumers or viewers, or readers to being seen, read, or otherwise consumed by a wide audience. In short, how something goes from obscurity to fame. I am trying to figure out how to get in the short term my kickstarter, and in the long term, my writing in general to tip. 

There are a number of factors Gladwell states are necessary, and I am trying to figure out how to make them  my own. If any of you out there are trendsetters or connectors, I’d love to have a little help on this. Leave a comment or send an email. I look forward to hearing from you.

Jim

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