Malcolm Gladwell in his bestseller “The Tipping Point” talks about the phenomenon of what many people call ‘going viral’. Essentially he talks about the underlying theories of what makes a trend, book, video or other product go from a very limited number of consumers or viewers, or readers to being seen, read, or otherwise consumed by a wide audience. In short, how something goes from obscurity to fame. I am trying to figure out how to get in the short term my kickstarter, and in the long term, my writing in general to tip.
There are a number of factors Gladwell states are necessary, and I am trying to figure out how to make them my own. If any of you out there are trendsetters or connectors, I’d love to have a little help on this. Leave a comment or send an email. I look forward to hearing from you.